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Leadership experience03

Create a Deliberate Culture

Culture is already forming in the business. You must be deliberate in its creation for it to be a true differentiator.

Ideal audience
CEOs · Executive Teams
Formats
30 min · 60 min · Workshop · Retreats
Based on
Discipline Beats Vision (Wiley 2026)
The business challenge

What challenge does this experience solve?

Culture is being built in your business right now, with or without your direction. By the time a CEO notices a bad one, it is already set and hard to shift.

The experience

What happens during this experience?

This keynote is not about putting values posters on walls. It is about designing culture on purpose. Dane shares the simple tests he uses with clients to check whether a company's stated values are actually shaping decisions.

Focus areas

Why culture is built from what you celebrate and what you accept, not what is printed on the wall

A simple test for whether your vision and values are genuinely known and used to make decisions

How to deliberately choose and implement the behaviours you want to become simply 'the way we do things around here.'

You'll walk away with

An approach to build your company’s authentic vision, purpose and values

An approach to use recognition as a powerful and accurate tool to embed your values and drive the right behaviour

Leadership actions and behaviours by you and your team to deliberately reinforce your values and culture, starting Monday

What audiences say
Dane’s leadership and life insights really connected with my team and inspired them to reflect and rethink some of their current ways of working.
Gina TohCEOISS SingaporeSingapore
Wavemaker Partners has used Dane Hudson as a speaker on numerous occasions.  He is engaging and immediately connects with the audience with his stories and life insights … inspiring them to immediately make changes in their lives, and in their organisations.
Rachel NgPrincipal, People and TalentWavemaker PartnersSingapore
Dane Hudson is an associate faculty who teaches Impactful Leadership in our Master of Management programme. He delivers highly engaging, relevant, and practical seminars to our students, who are mainly part time working adults in middle to senior management positions. Our students greatly appreciate his interactive approach to teaching, as well as his wealth of knowledge and multi-faceted industry experience, which significantly enriched their learning experience.
Amy WongAssociate Professor, Head, Master of Management ProgrammeSchool of Business, Singapore University of Social SciencesSingapore

Check Dane's availability for your event