Create a Deliberate Culture
Culture is already forming in the business. You must be deliberate in its creation for it to be a true differentiator.
What challenge does this experience solve?
Culture is being built in your business right now, with or without your direction. By the time a CEO notices a bad one, it is already set and hard to shift.
What happens during this experience?
This keynote is not about putting values posters on walls. It is about designing culture on purpose. Dane shares the simple tests he uses with clients to check whether a company's stated values are actually shaping decisions.
Why culture is built from what you celebrate and what you accept, not what is printed on the wall
A simple test for whether your vision and values are genuinely known and used to make decisions
How to deliberately choose and implement the behaviours you want to become simply 'the way we do things around here.'
An approach to build your company’s authentic vision, purpose and values
An approach to use recognition as a powerful and accurate tool to embed your values and drive the right behaviour
Leadership actions and behaviours by you and your team to deliberately reinforce your values and culture, starting Monday
Dane’s leadership and life insights really connected with my team and inspired them to reflect and rethink some of their current ways of working.

Wavemaker Partners has used Dane Hudson as a speaker on numerous occasions. He is engaging and immediately connects with the audience with his stories and life insights … inspiring them to immediately make changes in their lives, and in their organisations.

Dane Hudson is an associate faculty who teaches Impactful Leadership in our Master of Management programme. He delivers highly engaging, relevant, and practical seminars to our students, who are mainly part time working adults in middle to senior management positions. Our students greatly appreciate his interactive approach to teaching, as well as his wealth of knowledge and multi-faceted industry experience, which significantly enriched their learning experience.

